Three children in matching outfits walking on a beach at sunset.

Born on Maui, Made for Adventure

Pink Loke started with a simple idea: create kids clothing that’s as beautiful as the Hawaiian islands and as gentle as a trade wind breeze.

Founded by Alexa Fischer, a Maui-based fiber artist and mom, Pink Loke combines 25+ years of sewing and design experience with a deep love for organic materials and island-inspired prints. Every pattern is hand-drawn and designed—from whimsical ocean creatures to island botanicals—bringing a piece of paradise to your little one’s wardrobe.

Two children holding hands in a grassy field with mountains in the background

Why Organic?

Growing up surrounded by Maui’s natural beauty, we believe in protecting what we love. That’s why every piece is made with GOTS-certified organic cotton—no harsh chemicals, no flame retardants, just pure comfort for sensitive skin and a healthier planet for the next generation.

Our Name

Lokelani is Maui’s official flower, meaning “heavenly rose.” Loke means rose in Hawaiian. Combined with pink—a nod to those beautiful island blooms—Pink Loke represents beauty, nature, and a touch of aloha in every stitch.

From Our Booth to Your Home

You might have spotted us at local Maui markets, where we’ve been connecting with families and visitors for years. Now, we’re bringing that same aloha spirit online, so you can take a piece of Hawaii home—or gift it to someone special.
Mahalo nui loa for supporting small business and choosing organic for your keiki (children)!

With love and Aloha,

Alexa

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